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Was released on May 25 is HTC J ISW13HT.

Was released on May 25 is HTC J ISW13HT.
HTC J ISW13HT is a smartphone developed by HTC to Japan.
However, the sad thing is happening from the day of release.

https://twitter.com/no1yamato1/status/205958067676905473English translation:Contract is 0 yen in moving from other carriers. 10,000 yen cash back is a bonus.(Annotation:Two-year contract)

https://twitter.com/moba1_akabane/status/206196175022465024English translation:Contract is 3,990 yen in moving from other carriers. (Annotation:Two-year contract)

English translation:30,000 yen cash back, in the contract from other carriers.(Annotation:Two-year contract)

This is very sad if I like from HTC.
I feel very sorry not to developers of HTC.

Why did supposed to be like this?

The first reason is the constitution of the carrier.
au by KDDI is often sold like this originally. Compared to other career
Tanaka, president of KDDI says this also.
Also released in 0 yen, to a business does not make much sense.
au by KDDI should be to improve the constitution like this.

The second reasons HTC is that in Japan still has not been recognized.
HTC shed a CM like this this time in Japan, upon the release of ISW13HT.

Looking at this CM, HTC seems to have been targeted to young people.
This CM has been making the appeal of HTC One series amazing camera, the Authentic Sound also.
However, this problem would be that HTC was not shed in a number of TV this CM.
There is no reason HTC is recognized in Japan Now.

I think there are many other reasons.
At present be recognized in Japan is very difficult.
However, as my opinion is I want to HTC Good luck in the future.

au HTC J ISW13HT

HTC、新スマートフォン「HTC J」を発表
KDDIとの共同開発により、日本のユーザ向けにオリジナル仕様を搭載

~高性能カメラ機能と高品質のサウンドを追求
日本市場向け機能とデザインを追加し、使いやすさと快適なモバイル環境を提供~

引用:HTC NIPPONプレスリリース

KDDI has announced to be released on May 25, the HTC J ISW13HT.
HTC J ISW13HT has been developed based on the HTC One S.
Difference between the HTC One S was equipped with One seg, FeliCa, the IrDA. But NFC has been removed.
This is because you need the functionality of its own mobile phone in Japan is the difference between the global version.
And necessary functions in the Japanese market, One seg, FeliCa, irda, is waterproof, HTC J ISW13HT got a function other than waterproof.

In Japan, little known difference between the HTC and the world.
In Japan, so may be confused with Japan’s Hitachi, HTC is now, has been working to improve the visibility of in Japan.
The reason for this is that it is because Hitachi has been producing mobile phones in the past.

HTC NIPPON HTC J ISW13HT is made prior to the announcement of the models KDDI It should be noted.
The venue was discussed, Takashi Tanaka, president of KDDI has come and Mr. Peter Chou, CEO of HTC also.
Can feel this could put the power of the HTC in the Japanese market.

You can see the appearance of such publication in the youtube.


Other:HTCJapan – YouTube

HTC J ISW13HT specs are as follows.

Model name HTC J ISW13HT
OS Android™ 4.0 with HTC Sense™ 4
Network WiMAX/3G CDMA 1X WIN
Display 4.3Inch qHD(540×960)
CPU MSM8660A(1.5GHz、Dual Core)
Camera 8 megapixel CMOS(In camera 1.3 megapixcel)
Battery 1810mAh
Size/Weight 66(W)×10(D)×132(H)mm/142g
Total storage 16GB
microSD ○ 2GB microSD™/32GB microSDHC™
FeliCa
One seg
IrDA
Waterproof ×
WiMAX
Tethering

Link1:HTC NIPPON HTC J ISW13HT
Link2:au HTC J ISW13HT